Friday, January 16, 2009

BK Stands Firm, Ends Campaign Rather than Change Facebook App

It was a good run for The Burger King's "Whopper Sacrifice" campaign.

The campaign, which asked Facebook users to axe 10 "friends" in order to score a free Whopper sandwich resulted in 234,000 dropped relationships and potentially awkward water cooler encounters and family gatherings in about a week.

However, when Facebook asked BK's ad agency to change the app because it alerted the dumpee's friend network that they were less valuable than 1/10th of a fast food burger, the agency stood firm.

Released in conjunction with the limited-time only Angry Whopper, the agency felt that changing the app would run counter to what they and the chain had created so they decided to end the campaign.

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