Saturday, January 23, 2010

BREW NEWS: Talk About Having it Your Way!

According to a report in USA Today, the new Burger King Whopper Bar opening in South Beach next month will offer a selection of beers among their beverage choices.

Not surprisingly, the restaurant will limit their offerings to Anheuser-Busch and MillerCoors brews, with single beers costing $4.25 or a $2 bump to any value meal.

Seems like a great idea for me, especially for Whopper Bars in such tourist-heavy locations as South Beach and Las Vegas. Having a cold beer as a menu option would probably grab some business that would normally go to a sit-down restaurant.

With the restaurant industry reeling from lower same store sales for 18 consecutive months the move makes added sense. Linda Lipsky, a restaurant consultant quoted in the USA Today article, notes "The Burger King customer is aging, so they're just trying to grow up with the customer."

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