Tuesday, April 25, 2006

Curious Cross-Over Promotion

Sometimes I'm not so sure I understand food marketing.

If I was an advertising or marketing executive advising the Popsicle Corporation, I would not have been 100% behind the launch of Fear Factor Pop-Ups. After all, mention the words "Fear Factor" to me and it conjures up all sorts of horrible imagery... raw intestines, bugs, Joe Rogan. Yik!

But I probably underestimate today's adolescent popsicle consumer and, quite honestly, I don't like popsicles or anything that smacks of eye violence.

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