Gotta hand it to Burger King. McDonald's continues an ad campaign that makes most people I talk to want to puke (some a little, some a lot). Carl's Jr tries a limited viral campaign (huh?) and watches it blow up in their face.
Burger King, on the other hand, scores repeatedly by getting people talking (both good and bad) with the Whopper Virgins campaign and the Angry Whopper/Facebook viral campaign and now they've got people discussing the social media transparency of The King's twitter account.
Kudos. That Angry Whopper is as good as bought... you know, now that my insides have returned to normal.