Tuesday, January 17, 2023

Roast Suckling Pig from 100 of the World's Greatest Recipes (1976)


1976. Our nation's bicentennial celebration was in full swing. People pondered the potential of presidential candidates like Gerry Ford, Ronald Reagan, Jimmy Carter, Jerry Brown, Mo Udall, and George Wallace. And it was perfectly normal for a cigarette manufacturer to pay a noted restaurant critic, food editor and author to put his name on an advertising cookbook. Which is how we got 'Benson & Hedges 100's Presents 100 of the World's Greatest Recipes' by Craig Claiborne (Philip Morris/New York Times, 1976). And let me tell you, cigarette money can pay for some nice printing. This is no hastily thrown together advertising pamphlet. This sucker is a hardcover, ring bound beauty with dainty line drawings, full color photos that don't resemble surgery photos, and even a handy appendix with details on how you can mail order those crazy foreign ingredients. Click picture for full size image. – Dan Taylor

#recipes #vintagerecipes #sucklingpig #craigcaliborne #advertising #vintage #recipeoftheday

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