Friday, February 29, 2008

Diners, Drive-Ins, Dives and... Massive Chains?

Can't say I was ever a big fan of Guy Fieri, host of The Food Network's Diners, Drive-Ins and Dives and Guy's Big Bite. Not sure what it is I don't like, but it probably starts with what seems like a forced attitude and the sunglasses worn on the back of the head.

But that's okay, because those reasons all pale in comparison to the new commercial Fieri is doing for – wait for it – TGI Friday's and their new "Ultimate Recipe Menu" inspired by the show of the same name hosted by Fieri and Marc Summers on The Food Network.

Gotta say I never felt the same about Rick Bayless and Rachel Ray after they shamelessly shilled for the horrible Burger King Baguette Sandwiches a few years ago. Add Fieri to that list. What's next, Anthony Bourdain endorsing PF Chang's?


JT said...

Anyone else noticed that every item shown in the tv ad being dipped in something? Shouldn't at least one "Ultimate Recipe" be able to stand alone without being submerged in some horrible chipotle concoction?

Dan said...

I don't think I've made it through a whole ad. Something about the phony footage of "Food Dude" Guy F wildly gesticulating in a Friday's booth that sends me diving for the remote.